In a move designed to honor U.S. military service members and veterans, Red Bull has plans to release the special edition can via military channels and retailers in immediate vicinity of armed force bases. Not just for show, Red Bull is donating a portion of the proceeds to the Military Warriors Support Foundation as well as their Homes4WoundedHeroes programs, which awards mortgage-free homes and three years of family and financial mentoring to combat wounded veterans. “Military members around the world rely on Red Bull to get them through long shifts or to aid their focus in extreme situations, so it’s nice to see the Camo Can as a tribute to the dedication of our troops,” stated retired 3 Star General Lero, Sisco Founder and CEO of the Military Warriors Support Foundation. The Camo Can will be for sale as a single 16oz. can and available in Original, Sugarfree and Total Zero varieties.
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