Social media and numerous marketing techniques have either been a boom or bust for marketing professionals and officials.  Leads generated through social and content marketing cost companies only about half as much as traditional methods. Newer marketing strategies that capitalize on advancements in technology also close at a higher rate on average.. While these potential consumers use search/social to research products and services to aid in buying decisions, the marketing industry also uses these same tools to research consumer wants and needs as well as competing products. All of these changes in marketing have left many “wondering which social network is most effective at generating b2b leads?  What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? Which U.S. city produces the largest share of “pins”on Pinterest? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012:”